Causes And Consequences Of Lung Cancer - 1781 Words

Lung Cancer? Blood Cancer? Bronchitis? COPD? All these familiar and terrifying words have one root in common- Smoking. 9 out of 10 smokers’ first smoke is at the age of 18 and 99% try it by the age of 26(Centre for Disease Control and Prevention). Each day about 4000 youths tries cigarettes for the first time (Haugen,2004). Even after being aware of the ill effects of the so-called ‘cool thing’, smokers cannot stop themselves after their first smoke. Teenage smoking had declined steadily from 1990 to 2005 but again, it has become one of the alarming issues among teenagers (National Centre for Biotechnology Information). Teenagers get hooked to smoking in their early years of high school. â€Å"Smoking seriously damages health†, is written on every pack of cigarettes. All in vain, in spite of being acquainted with the hazards, teenagers come under peer pressure and fall for the tempting advertisements. Smoking is still the single biggest cause of preventable death in United states. There are a lot of dangerous effects of smoking on the mind and health of a person, in teens especially, where their mind is still nurturing and then there happens to be an addiction to nicotine. Addiction to nicotine is as hazardous as addiction to heroin. Once the brain increases the capacity of nicotine receptors, it becomes almost impossible to resist from it. If the brain stops receiving nicotine, the person might feel anxious, irritable and will have a strong desire for more. Smoking alsoShow MoreRelatedCauses And Consequences Of Lung Cancer Essay2203 Words   |  9 PagesLung cancer has increased within the past decade; one of the biggest reasons is that more and more people smoke now than they have in the past. Smoking causes damage not only in the lungs, but also in the body, lips, or inside the mouth. Even though smoking does harm your body there are some good things that come from smoking. Such as it can lower the risk of obesity, and knee replacement surgery. There is different types of lung cancer one for smoking and the other, nonsmoking. Although peopleRead MoreSmoking While Pregnancy Essay1332 Words   |  6 Pagesaverage are more likely to cause harm to their unborn child than women who do not smoke over the course of their pregnancies. Smoking during pregnancy can have negative consequences for the baby. The negative consequences can include a variety of issues ranging from serious health problems to birth defects. It is a proven fact that smoking cigarettes while pregnant can cause the baby to be born with underdeveloped organs. Smoking cigarettes can also cause different types of cancer for both the mother andRead MoreThe Effects of Smoking Essay1501 Words   |  7 PagesHealth). A Report to the Surgeon General has stated that It is safe to say that smoking represents the most extensively documented cause of disease ever investigated in the history of biomedical research (U.S. DHHS The Health). And a 1988 Report to the Surgeon General stated that nicotine (the drug found in tobacco) is as addictive as heroin and cocaine (American Lung Association, Pg. 2). The effects of smoking have been observed for a very long time. As early as the 1920s, research identifiedRead More The Long Term Effects of Marijuana Essay1207 Words   |  5 Pagesmarijuana) affects the brain. It is very difficult to conduct research in this area, as it is not acceptable to harm humans by doing trials with damaging substances such as marijuana. However, there is accumulating evidence of the psychological consequences of using marijuana. Many chronic marijuana smokers have a psychosis that is now medically deemed as, â€Å"A-motivational Syndrome† (Chopra 38). A psychosis is a condition where a person experiences some loss of contact with reality. A person with aRead MoreSmoking Cigarettes Persuasive Essay1032 Words   |  5 Pagesthe consequences that come with smoking; they are aware of the potential danger they are causing to themselves and the people around them. As the government, you may encounter economic benefits when people buy cigarette packs; ho wever, these economic advantages get outweighed by the disadvantages that also come included. I believe that as the government, you should ban cigarettes in the United States, in order to prevent economic issues, littering, and prevent your people from getting lung cancerRead MoreEssay on The Consequences of Tobacco1042 Words   |  5 Pagesindeed tobacco has consequences. In fact tobacco is one of the most leading causes of death in the world today. Smoking has begun to take over our everyday life. It is the number one most leading cause of death in the world today, and also the number one substance smoked or chewed today. But what people do not realize is that there are consequences to smoking tobacco, or eating it. Tobacco is hazardous to the human body system, therefore it should be banned due to the fact that it causes serious problemsRead MoreTobacco And Its Effect On The Body908 Words   |  4 Pagesuse it for a different purpose. It is said that 9 out of 10 people begin smoking before the age of 18 without knowing the consequences in the near future. For the reason of this epidemic, it is important to know that tobacco use affects the body in many different ways that include difficulty in vision, poor health, different cancers and problems with pregnancy. Smoking can cause harm in different places of our eyes. One of the most common risks that smokers pick up would be cataracts. Cataracts areRead MoreLung Cancer930 Words   |  4 PagesLung Cancer Lung cancer is one of the most common cancers in the world, its deadly claws stretched over all continents in the world. However, lung cancer is not just a disease; it can act as a magnifying glass; many social problems and goodness of society can be revealed through the causes of lung cancer. Lung cancer is formed when the cells of the lungs grow in an uncontrolled way, this creates a lump or a tumor which can either be malignant or benign. Smoking and unhealthy diets are all causesRead More The Causes and Effects of Smoking Essay1028 Words   |  5 PagesThe Causes and Effects of Smoking Scientists and health officials have been arguing the detrimental effects smoking has on our health for many years. Smoking can lead to serious complications including asthma, pancreas, lung and stomach cancer due to the large number of carcinogens (cancer causing chemicals) and other various substances added to it. It is a health hazard for both smokers and non-smokers and it is especially harmful to unborn babies. Although smokers claim that it helps them toRead MoreHealth Care For Lung Cancer1224 Words   |  5 Pages2012 there was in increase in lung cancer deaths by 3.5%, this percent is still rising in women while it’s stable in men (CDC, 2014). Nowadays, about 402,324 Americans have lung cancer. In 2014, the newly diagnosed lung cancer cases are 224,210, they represent 13% of all cancer diagnosis (ACS, 2014). Lung cancer affects old people and always they diagnosed in the last five years of their life. Around 80% of people who live with lung cancer their ages more than 60 years (USNIH, 2011). In Kentucky

Why They Play Pranks on Dec. 28 in Spain, Latin America

If you should be in a Spanish-speaking country some April 1 and play a joke on your friends and follow that up with a shout of  ¡Tontos de abril! chances are youll get nothing but blank stares as a reaction. The minor holiday of April Fools Day, perennially popular in the United States, is little known in Spain and Spanish-speaking Latin America, but there is a rough equivalent, el Dà ­a de los Santos Inocentes (Day of the Holy Innocents), observed on Dec. 28. The Day of the Holy Innocents also known sometimes in English as the Feast of the Holy Innocents or as Childermas. How Dec. 28 Is Celebrated The day is observed  throughout the Spanish-speaking world  in much the same way as April Fools Day. But when the prankster is ready to reveal the joke, the saying is  ¡Inocente, inocente! or Innocent one, innocent one! (See the lesson on making nouns out of adjectives for the grammar behind this.) It is also common on that day for newspapers and TV stations to print or broadcast news stories based in humor rather than fact. In its origins, the day is a sort of gallows humor. The Day of the Innocents observes the day when, according to the Gospel of Matthew in the Bible, King Herod ordered the baby boys under 2 years old in Bethlehem to be killed because he was afraid that the baby Jesus born there would become a rival. As it turned out, though, the baby Jesus had been taken away to Egypt by Mary and Joseph. So the joke was on Herod, and thus followed the tradition of tricking friends on that day. (This is a sad story, but according to tradition the babies murdered in Jesus stead went to heaven as the first Christian martyrs.) Celebrating With a Food Fight One of worlds more unusual celebrations of any kind is used to mark Dec. 28 in Ibi, Alicante, Spain, not far from the middle of the Spanish Mediterranean Coast. In a tradition more than 200 years old, townspeople engage in a massive food fight of sorts—but its all in good fun and is used to raise money for charity. After a several decades in which the festivities were suspended for the Spanish Civil War and subsequent national events, they were revived in 1981 and have become a tourist draw and major event since then. The festivities are known as Els Enfarinats in Valencian, the local language closely tied to Catalan. In Spanish, its known as the fiesta of Los Enharinados, loosely translated as The Flour-Covered Ones. (Enharinar is the verb for coating something with flour, known as harina.) The festivities traditionally begin around 8 a.m. when participants in mock military attire stage a fake coup and take control of the town and enact all sorts of crazy ordinances in program called New Justice — Justà ­cia Nova in Catalan and Justicia Nueva in Spanish. Those who brake the pretend ordinances are fined, with the money going to worthy causes. Eventually, a massive fight ensues between the rulers and the opposition, a battle fought with flour, vegetables and other harmless projectiles. Festive dancing marks the end of the battle. Other Observances of Inocentes Several other regions have distinctive ways of observing the Day of the Holy Innocents. For example, various celebrations are widespread in Venezuela, where many of the celebrations mix European and indigenous traditions. In some areas, for example, festivities are held in which children dress as the elderly, the elderly dress as children, leaders dressed in tattered clothing, men dress as women and women as men and so on, and many wear colorful masks, headgear, and/or costumers. Names or some of these festivals include the festival of the locos and locaà ­nas (the crazy ones). Although Dec. 28 is not an officially observed holiday, some of the festivities can last the entire day. Another noteworthy celebration takes place in El Salvador, where the largest observance of the day takes place in Antiguo Cuscatlà ¡n. Floats for a parade are adorned with pictures of children representing those in the Biblical story. A street fair is also held. Key Takeaways In most Spanish-speaking countries, Dec. 28 is observed as the Dà ­a de los Santos Inocentes, or the Day of the Holy Innocents, commemorating the Biblical story of King Herod killing babies in Bethlehem.The day is observed in some areas much like April Fools Day is observed in the United States.Colorful celebrations are held in some other areas to observe the day.

Use of Computer in Pharmacy Free Essays

Communication: Computers are used within pharmacies to facilitate communication. From email to other Internet-based messaging systems, online communication allows pharmacists and other pharmacy staff to keep in contact both within their own organization and within the professional community. Some pharmacy companies have their own Intranet systems for internal communications over the Internet. We will write a custom essay sample on Use of Computer in Pharmacy or any similar topic only for you Order Now Prescription Processing: Prescription processing is invariably one of the main activities going on within a pharmacy on a day-to-day basis, and computers are used to make this process more reliable and efficient. Both the customer service side of pharmacy operation and the dispensing aspect are today carried out through the use of computing systems. Pharmacy computers also handle customer service activities such as sales and cash handling within the retail operation. Information: Having access to the Web via pharmacy computers is something that has enhanced the ability of pharmacists to carry out their duties to a higher standard. As well as giving the pharmacy staff access to the vast store of information that is available on the Internet, including those on specialist pharmacy resources, the Internet connects pharmacists to their peers on a global scale. Professional communities for pharmacists operate on-line, creating an atmosphere that is conducive to professional development. Databases: Computer databases for information about medicines, and medical treatment in general, are used within pharmacies. These database systems allow pharmacy staff to find out information about any potential conflicts or health-care problems in a prescribed treatment, as well as information about the details of any particular medicine the pharmacist needs to know more about. This information may include ingredients and potential effects as well as research and scientific data. Error Prevention: Pharmacy computer systems can help to prevent errors in medication, potentially saving lives and generally preserving the health of patients. As well as checking medicines and combinations of medicines, these systems can in some cases check on patient information. The availability of such systems varies across the different geographical areas, but in some cases pharmacy computers are able to check on prescribed medicines with specific reference to a patient and their overall health-care picture. Conclusion: We can say that computer is very useful for us. In clinical Pharmacy, Community Pharmacy and hospital Pharmacy crying need to use computer. How to cite Use of Computer in Pharmacy, Essay examples

Moot free essay sample

Viv has just bought â€Å"The Village Shop† and, anxious to please the locals, decides to put an advertisement in the local paper stating that she will sell boxes of luxury chocolate shortbread at a discount price of ? 2. 50, instead of the recommended retail price of ? 5. 00. It also states that there are only 50 boxes available. Viv has recently bought a computer from her son, Scottt, to help her with the running of the shop. The advertisement states that anyone wanting the shortbread should contact Viv in person at the shop or E-mail her at [emailprotected] co. uk. The advertisement appears in the local paper on Saturday. Eric sees the advertisement at 4. 30pm on the Saturday afternoon and immediately sends an E- mail to Viv ordering six boxes of the Shortbread. The E-mail is received on Viv’s machine at 5. 09pm on the Saturday. On Saturday evening Viv realises that the discount was too generous as she is making no money on the shortbread and people are not coming to the shop and buying lots of other groceries as she had hoped. We will write a custom essay sample on Moot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She phones the local paper asking them to put notice in the next day informing people that the discount price is no longer available. The Sunday paper is published at 9am on Sunday morning and it is delivered to Eric at 10. 30am. Viv opens for business at 10. 00am on the Sunday. She reads Erics E-mail at 10. 35am, but refuses to sell him the shortbread. She replies stating that the discount is no longer available. Eric sued Viv for breach of contract but at first instance the judge found for Viv on the following basis: (A) There was no contact between Viv and Eric since the notice in the paper was not an offer but invitation to treat; and (B) Even if the notice did amount to an offer it was withdrawn before acceptance applying the principle enunciated in Entores Ltd v Miles Far East Corporation [1955] 2 QB 327.

Alzheimer’s disease Essay Example Essay Example

Alzheimer’s disease Essay Example Paper Alzheimer’s disease Essay Introduction This specific instance is about Eli Lilly developing a new drug which is said to cure Alzheimer’s disease. However, when patients started taking the drug, their condition even regressed. Moreover, they risked developing skin cancer. Although there are various aspects involved here, the problem that this paper will address is that of ethical practices. Lilly obviously conducted laboratory tests which proved successful. When they tested the drug in real people with Alzheimer’s, they realized that it’s not working and it’s even contributing to a worse case of Alzheimer’s. But what could have been done in order to prevent this type of scenario? The next question here is, to what degree must human testing be done in order to serve the common good? Given that the experiment was successful, the next the Lilly will do is to mass produce and manufacture this drug and sell it to people with Alzheimer’s. But now that it turned wrong, were the experiment participants insured before the experimentation began? Should the experts considered stopping the experimentation when the first few symptoms of regression appeared? Lilly is a global pharmaceutical plant leading in most researches to discover new medications for various types of disease. However, in this particular experimentation procedure, pharmaceutical ethics were not applied. There could be a â€Å"greater good† which needs to be attained—even though it means sacrificing other people to do so. Anyway, since the experimentation was not successful and Lilly expressed that it will not continue the research on this drug anymore, then goals were not met. Alzheimer’s disease Essay Body Paragraphs There was no wonder Alzhemier’s drug that was created and it even caused more suffering both to the Alzheimer’s patients who tested the medication and their family. Bibliography Kolata, G. (2010, August 18). Doubt on Tactic in Alzheimer’s Battle. Retrieved August 21, 2010, from http://www. nytimes. com/2010/08/19/health/19alzheimers. html? _r=1ref=health Appendix A Doubt on Tactic in Alzheimer’s Battle By GINA KOLATA Published: August 18, 2010 The failure of a promising Alzheimer’s drug in clinical trials highlights the gap between diagnosis — where real progress has recently been made — and treatment of the disease. It was not just that the drug, made by Eli Lilly, did not work — maybe that could be explained by saying the patients’ illness was too far advanced when they received it. It was that the drug actually made them worse, the company said. And the larger the dose they took, the worse were patients’ symptom s of memory loss and inability to care for themselves. Not only that, the drug also increased the risk of skin cancer. So when Lilly announced on Tuesday that it was ending its large clinical trials of that drug, semagacestat, researchers were dismayed. â€Å"Obviously, this is disappointing news, to say the least,† said Dr. Steven Paul, an Alzheimer’s researcher and a recently retired executive vice president at Lilly. Beyond the setback for Lilly, the study raises questions about a leading hypothesis of the cause of Alzheimer’s and how to treat it. The idea, known as the amyloid hypothesis, says the disease occurs when a toxic protein, beta amyloid, accumulates in the brain. The idea is that if beta amyloid levels are reduced, the disease might be slowed, halted or even prevented if treatment starts early enough. The Lilly drug, like most of the more than 100 Alzheimer’s drugs under development, blocks an enzyme, gamma secretase, needed to make beta amy loid. It was among the first shown to breach the blood-brain barrier and reduce levels of beta amyloid in the brain. And, company studies showed, it did reduce amyloid production. â€Å"We did get enough in the brain to have an effect,† said Dr. Eric Siemers, medical director of Lilly’s Alzheimer’s disease team. â€Å"Unfortunately, the effect was not what we wanted. † Now researchers are focused on what went wrong, and why. Some, like Dr. Lon Schneider, an Alzheimer’s researcher at the University of Southern California, say the drug’s failure may mean the field is rushing off a cliff in its near single-minded focus on blocking the production of amyloid. Dr. Schneider, like most leading Alzheimer’s researchers, consults for a number of drug companies, including Lilly. The Lilly study’s failure, he said, â€Å"chips away at that approach to testing the amyloid hypothesis. † â€Å"We don’t know what the drug target s for Alzheimer’s disease are,† Dr. Schneider said. â€Å"We don’t know because we don’t know the causes of Alzheimer’s. † At the very least, said Dr. P. Murali Doraiswamy, an Alzheimer’s researcher at Duke University, the Lilly result â€Å"clearly tells us that our current views may be too simplistic. † Dr. Doraiswamy said he was not abandoning the amyloid hypothesis. But, he said, â€Å"this is a time of major soul-searching in the field. † â€Å"What worries me is that we don’t know if this was a toxicity unique to Lilly’s drug and this late-stage population or whether it also applies to similar anti-amyloid therapies given at earlier stages of the disease,† Dr. Doraiswamy said. The bad news came on the heels of what researchers see as a resurgence of hope in this challenging field. With new cooperation in research they have made advances in diagnosing Alzheimer’s, a disease that used to be uncertain until autopsy. And those new diagnostic tests are still exciting, researchers said. PET scans of amyloid plaques in the brain and tests of cerebrospinal fluid can show amyloid accumulation long before people have symptoms of Alzheimer’s disease and, as recently reported, appear to identify people at high risk of the disease. Researchers believe the best time to try to alter the course of the disease is before memory loss. By then, brain cells are dead or dying and are unlikely to be restored. At this point, though, when there is no treatment, those tests are primarily a benefit for companies testing new therapies and researchers trying to understand the disease’s progress. . The long journey of semagacestat began more than a decade ago when Lilly scientists discovered it could block gamma secretase in laboratory experiments. Years of work followed, showing it appeared safe, that it got into the brains of people, that it reduced the production of amyloid in t he brain. Finally, in 2008, Lilly began two large studies of semagacestat, enrolling more than 2,600 people with Alzheimer’s disease. The company did not expect its drug to reverse the disease — patients’ brains were too ravaged for that, said Richard Mohs, Lilly’s team leader in Alzheimer’s research. But it did hope to slow the disease’s progression. Now, with the abrupt end of the studies, patients will continue to be followed but no one will be taking any more of the drug. â€Å"The fact that people got worse means there is biology we don’t understand,† Dr. Mohs said. There are several possible explanations. One is that the drug altered the functioning of other proteins in the brain and body — it now appears that gamma secretase is involved in the production of about 20 proteins in addition to beta amyloid. Companies, including Lilly, are developing drugs that block gamma secretase from making amyloid but have little effect on other proteins. One company, Bristol-Myers Squibb, says that is what its drug does. Its drug is now being tested in two clinical trials. In one, the participants have Alzheimer’s. In the other, they have lesser memory impairment and have brain amyloid PET scans and tests of cerebrospinal fluid showing amyloid is accumulating in their brains, indicating that they are likely to develop Alzheimer’s. â€Å"We still like the amyloid hypothesis,† said Charlie Albright, a Bristol-Myers group director in neuroscience biology. The Lilly drug failure â€Å"doesn’t affect our enthusiasm about going forward. † Another possibility is that the enzyme is decreasing production not just of a dangerous form of amyloid, known as a beta 42, but also of another form, a beta 40, that may protect the brain. Companies are developing so-called selective gamma secretase inhibitors, Dr. Paul said, which only block the production of a beta 42. Lilly and other compan ies are also testing monoclonal antibodies to reduce amyloid levels. And companies are pursuing a more difficult target — blocking a protein, tau, that accumulates in dead and dying nerve cells after the disease is under way. But Alzheimer’s experts worry about the future. The research is extremely expensive — Lilly spent hundreds of millions of dollars on its failed drug — and it can take a decade or more to know if a drug works. It can take even longer if drugs are tested in people with mild symptoms of Alzheimer’s disease or in people who are at high risk but have no symptoms yet — a direction many think is necessary to really make a difference. â€Å"Failures certainly don’t build energy and enthusiasm,† said Dr. Samuel Gandy, an Alzheimer’s researcher at Mount Sinai Medical Center. â€Å"The market is still there, but failures do take their toll. † A version of this news analysis appeared in print on August 1 9, 2010, on page A14 of the New York edition. We will write a custom essay sample on Alzheimer’s disease Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Alzheimer’s disease Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Alzheimer’s disease Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

50 Idioms About Meat and Dairy Products

50 Idioms About Meat and Dairy Products 50 Idioms About Meat and Dairy Products 50 Idioms About Meat and Dairy Products By Mark Nichol Expressions that figuratively to livestock and other animals and animal products abound in English idiom. Here are many such morsels. 1–2. To â€Å"bring home the bacon† is to earn money at a job, but to â€Å"save (someone’s) bacon† is to help or rescue someone when they are in trouble or risking failure. 3–5. To â€Å"beef about (someone)† is to complain or criticize, but â€Å"have a beef† with someone is to hold a grudge, while to â€Å"beef up† something is to strengthen it. 6. â€Å"Where’s the beef?† is a challenge or claim indicating that an idea is without sufficient substance. 7–8. A â€Å"chicken† is a fearful person, and to â€Å"chicken out† is to opt, out of fear, not to do something. 9. A â€Å"chicken-and-egg argument† is a circuitous one. 10–12. â€Å"Chicken feed† is an insubstantial amount of money, and â€Å"chicken scratch† is illegible writing, while to â€Å"play chicken† is to engage in a standoff to determine who will back down first. 13. To say that â€Å"the chickens have come home to roost† means that consequences are imminent. 14. The exhortation â€Å"Don’t count your chickens before they’re hatched† cautions one not to act as if a hoped-for outcome has already occurred. 15. One who is â€Å"no spring chicken† is not young anymore. 16. To â€Å"run around like a headless chicken† (or â€Å"like a chicken with its head cut off†) is to panic or worry aimlessly. 17–19. To have â€Å"bigger fish to fry† is to have more important things to do, but a â€Å"fine kettle of fish† is an unfortunate situation, while â€Å"a different kettle of fish† suggests something is unrelated to the topic 20–21. To â€Å"make hamburger† or â€Å"make mincemeat† of someone or something is to defeat or destroy the person or the thing. 22. To be a â€Å"meat-and-potatoes† person is to like simple things. 23. A â€Å"meat market† is a venue people frequent to seek sex partners. 24. Something that is â€Å"meat and drink† to someone is a skill or pastime that they enjoy and that is very easy for them. 25. One who is â€Å"dead meat† is a target for harm or punishment. 26. To say that â€Å"one man’s meat is another man’s poison† is to say that what one person may like, another may dislike. 27. The â€Å"meat of the matter† is the essence of an issue or problem. 28. Something that is â€Å"pork barrel† is a government spending project cynically designed to garner support. 29. To â€Å"pork out† is to eat too much. 30. To stop â€Å"cold turkey† is to do so abruptly. 31. To â€Å"butter (someone) up† is to flatter that person. 32. To say that â€Å"butter wouldn’t melt in (one’s) mouth† is to imply that they are feigning innocence by looking calm and cool. 33. To â€Å"cheese (someone) off† is to anger or disgust someone. 34. A â€Å"big cheese† is a leader or somewhat important (sometimes jocularly rendered in French: le grande fromage). 35. To â€Å"cut the cheese† is vulgar slang meaning â€Å"produce flatulence.† 36. â€Å"Say, ‘Cheese!’† is an exhortation to smile for a photograph. 37–38. The â€Å"cream of the crop† is the best in its class; the â€Å"crà ¨me de la crà ¨me† is the best of the best. 39–40. A â€Å"good egg† is a good person, and a â€Å"bad egg† is a bad person. 41–45. To â€Å"put all (one’s) eggs in one basket† is to risk everything at once, but to â€Å"lay an egg† is to perform poorly, and to have â€Å"egg on (one’s) face† is to be left embarrassed or humiliated, while to â€Å"egg (someone) on† is to goad someone to something that is generally ill advised. A â€Å"nest egg† is a savings fund. 46. To say that one â€Å"can’t make an omelette without breaking some (or the) eggs† means that nothing can be accomplished without some difficulty. 47. To â€Å"cry over spilled milk† is to dwell over something that cannot be undone. 48. To be â€Å"full of the milk of human kindness† is to generously display kindness and/or sympathy. 49–50. To â€Å"milk (someone) for (something)† is to pressure the person, but to â€Å"milk (something) for all it’s worth† is to exploit something to the greatest extent possible. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:When to use "on" and when to use "in"How to Play HQ Words: Cheats, Tips and TricksPreposition Review #1: Chance of vs. Chance for

Marketing research Paper Example | Topics and Well Written Essays - 8500 words

Marketing - Research Paper Example The new system created a good data warehousing and customer data-analysis systems. The new system resulted in the a 300% increase in returns on investment between 1998 and 2000 (Gamble et al, 2010). Through the system, Cathay Pacific got information to support decision making. This resulted in the consolidation of data, more personalized service and improved target marketing. The Airline also introduced the Marco Polo Club in 1995 which is a brand loyalty programme meant to reward customers and encourage them to get some kind of compensation to stick to the Cathay Pacific (Horner & Swarbrooke, 2012). Marco Polo Club is a part of One-World Alliance. The Marco Polo Club has four classes, Green, Silver, Gold and Diamond. Each class has its own benefits. Amongst the many benefits include the fact that Silver members can pay the rate of the economy class and check in at the business class. Gold members on the business class can check into One World Alliance Executive lounges in Airports a round the world. Diamond members can have some excess luggage when they travel in the business class. (Horner and Swarbrooke, 2012). This programme has worked successfully for Cathay Pacific for all these years. Research Question Questions Cathay Pacific is currently a very profitable business venture. It is successful in many different areas and parts of Asia and the Pacific region. The Airline continues to attract more customers and it remains competitive ahead of other regional players like Emirates and other players from different parts of the Southern continent world. This research would seek to examine some important elements and important components of the success of Cathay Pacific. This research would set off to ask: what customer relations management system does Cathay Pacific use? What is the role of the customer information system in promoting customer relations in the Airline? What is the system of operation of the One-World Alliance and Marco Polo Club? What do customer s say about these loyalty programmes and systems of Cathay Pacific? Research Aims and Objectives The aim of the research is to examine: the effectiveness of the customer relations management systems of Cathay Pacific in the promoting corporate image and enhancing customer loyalty. In doing this, the following objectives would be assessed: 1. A critical examination of the customer relations management (CRM) system of Cathay Pacific. 2. An assessment of the effectiveness of the Cathay Pacific loyalty programmes. 3. Effects of customer loyalty programmes of Cathay Pacific on customer loyalty and corporate image. 4. Examination of the impact of customer relationship management on Cathay Pacific. Research Method The research methodology is the approach that is used to enquire into a given matter to attain the objectives of a given research (Saunders et al, 2009). The research methodology refers to the various activities that are carried out in order to attain the aim of a research. In or der to attain the research results, there would be four distinctive phases that would be carried out to complete the study. The research would involve the collection of data, analysis of the data and conclusion. Data Collection Data would involve information collected from primary and secondary sources. This data would be collected in correspondence with the four objectives. In the first phase, data would be collected from secondary sources. This would involve inf