Marketing research Paper Example | Topics and Well Written Essays - 8500 words

Marketing - Research Paper Example The new system created a good data warehousing and customer data-analysis systems. The new system resulted in the a 300% increase in returns on investment between 1998 and 2000 (Gamble et al, 2010). Through the system, Cathay Pacific got information to support decision making. This resulted in the consolidation of data, more personalized service and improved target marketing. The Airline also introduced the Marco Polo Club in 1995 which is a brand loyalty programme meant to reward customers and encourage them to get some kind of compensation to stick to the Cathay Pacific (Horner & Swarbrooke, 2012). Marco Polo Club is a part of One-World Alliance. The Marco Polo Club has four classes, Green, Silver, Gold and Diamond. Each class has its own benefits. Amongst the many benefits include the fact that Silver members can pay the rate of the economy class and check in at the business class. Gold members on the business class can check into One World Alliance Executive lounges in Airports a round the world. Diamond members can have some excess luggage when they travel in the business class. (Horner and Swarbrooke, 2012). This programme has worked successfully for Cathay Pacific for all these years. Research Question Questions Cathay Pacific is currently a very profitable business venture. It is successful in many different areas and parts of Asia and the Pacific region. The Airline continues to attract more customers and it remains competitive ahead of other regional players like Emirates and other players from different parts of the Southern continent world. This research would seek to examine some important elements and important components of the success of Cathay Pacific. This research would set off to ask: what customer relations management system does Cathay Pacific use? What is the role of the customer information system in promoting customer relations in the Airline? What is the system of operation of the One-World Alliance and Marco Polo Club? What do customer s say about these loyalty programmes and systems of Cathay Pacific? Research Aims and Objectives The aim of the research is to examine: the effectiveness of the customer relations management systems of Cathay Pacific in the promoting corporate image and enhancing customer loyalty. In doing this, the following objectives would be assessed: 1. A critical examination of the customer relations management (CRM) system of Cathay Pacific. 2. An assessment of the effectiveness of the Cathay Pacific loyalty programmes. 3. Effects of customer loyalty programmes of Cathay Pacific on customer loyalty and corporate image. 4. Examination of the impact of customer relationship management on Cathay Pacific. Research Method The research methodology is the approach that is used to enquire into a given matter to attain the objectives of a given research (Saunders et al, 2009). The research methodology refers to the various activities that are carried out in order to attain the aim of a research. In or der to attain the research results, there would be four distinctive phases that would be carried out to complete the study. The research would involve the collection of data, analysis of the data and conclusion. Data Collection Data would involve information collected from primary and secondary sources. This data would be collected in correspondence with the four objectives. In the first phase, data would be collected from secondary sources. This would involve inf

International Law - tax system Essay Example | Topics and Well Written Essays - 2000 words

International Law - tax system - Essay Example The meaning of tax can be actually described as the money, which is charged by the government for Public Sector Borrowing Requirement (PSBR) (Public Acts 1994). When we interpret the definition, we may find out the reason why countries charge tax. The governments levy tax upon its citizens because they want money to regulate it in the whole country. It as actually meant for the betterment of the country and the nation itself. Governments may built roads, built a better infrastructure, improved public organization services, improve the level of education, building schools to remote areas, proving better and free health care, etc. Government may charge the tax to invest back to the country in turn. Where as international law refers to the general rules and regulations practiced in most part of the world (Mifflin 2007). It is the law which is followed by all the countries worldwide and so it is called international. There are certain rules and procedures which are followed in every country of the world. These practices are important to carry out in the country, as they enable governments to work and perform better and in organized way. Those laws are called international, as they are practiced in every country and are accepted as well. ... but the thing which binds then together is the law which they practice in the country, only that is common in them and it keeps the countries linked together. This essay will include all the necessary and valid information about the international laws regarding the taxation issues. As far as the case study is concerned, I will try to ensure the reader abut the authentication of the information and will make sure that my answer shall convince the reader as well. The essay will proof to be the perfect guide for the three friends for their decision about the avoiding tax and the OECD proposal about the business. As described in the case study, that the friends do not want to pay taxes and their nature of business is to contribute to the tertiary sector of the country. It is yet no specified that whether the owners plan is to provide services to the country only or to the rest of the world as well. The type of job which these friends are going to do can be practiced in a country as well as outside the country, ignoring boundaries. It is because of the reason that, the friends will have headquartered at one place and will precede the business from there only. That means headquarter; will exist in one place, yet their operation in different part of the world at the same time. This is what most of the translational companies do, ignoring the boundaries. But trans-national businesses do not try to void tax and in this case, the partners are trying to ignore the tax as well. Now, it is very essential to understand the two types of taxes, direct and indirect. Before I shall proceed, I may make it clear that the direct taxes are unavoidable. This means, the direct taxes cannot be ignored and we have to pay them even if do not want to. These taxes are the